About Rita


Rita started her career in micropigmentation in Bologna, Italy, which gave her the opportunity to learn from great make-up artists. Over the years, she has been focused on taking her lip and eyebrow techniques to a higher level. In the mean time, she worked as a permanent make-up trainer in two prestigious Italian academies.

Today, she is partner at Hollywood & Fashion and she owns a unique lips technique called iLips, technique that has been recently presented at the Annual World Permanent Makeup Conference in Amsterdam. This innovative technique gives lips colour and light creating an exceptional illuminated and volume effect. In 2016 Rita became an International Master Trainer for Nouveau Contour.